Why decent wayfinding is important
Wayfinding is about offering people the appropriate tools enabling self-guidance to a desired location in a building or environment. Wayfinding is about reducing complexity in spatial problem solving when people try to navigate inside a building.
Wayfinding design seeks to provide structure and organization to built environments by providing the appropriate tools to enable self-guidance. It seeks to reduce complexity in spatial problem solving as people work their way through a given environment.
The process is interdisciplinary, requiring fluency in graphic, information, industrial, environmental and interpretive design, with accompanying knowledge of applied cognitive psychology, accessibility issues and architecture.
The requirements for effective wayfinding are a response to peoples’ need to understand, efficiently interact with, and enjoy their environment. Bad wayfinding systems are problematic for venues because of the time that users spent on searching for the destination they want to reach inside that venue. In buildings that have bad wayfinding systems, visitors will rely on staff members to direct them to their desired destination.
Visitors may become so frustrated with the building that they will never come back again. Research acknowledges that if a building is offering accurate and simple wayfinding tools, visitors will encounter a positive experience when reaching their destination.
This means that offering a good set of wayfinding tools to building visitors is extremely important