It is not hard to imagine, that bad wayfinding design will cost money. But how much? People find it hard to quantify these costs that come as a results of flawed wayfinding design in hospitals. This means it is also problematic to define the ROI of an upgrade in wayfinding design is. But is it really that hard to quantify these values?
At Eyedog we defined a model based on 19 parameters to quantify the value of of effective wayfinding design. This opens the door to Pay per Performance. No Cure, no Pay. Who would be in for business model innovation?