Visualization not Interpretation

Eyedog Photo Navigation, allows visitors of large and complex buildings to easily and intuitively find their way to their destination. The system user does not need to read digital maps or learn a foreign interface – what you see is what you get. Many people have difficulty interpreting maps and other abstract visualizations of space. In combination with human-computer interface processing, interpreting digital maps on devices can provide a frustrating user experience. Especially in environments like hospitals where behavior and user reasoning are different, complex spatial processing by reading maps is almost an impossible task.
The Eyedog navigation application is the world’s first dynamic indoor wayfinding system based on ‘street-view’ like photographic imagery. Combining what you see in the environment with simple schematic direction and easy-to-follow text-based direction, Eyedog provides simple and efficient turn-by-turn navigation to building users.

Why P.O.V. Photo-Landmark Navigation?

Research acknowledges that indoor maps are a compromised interface for people finding their way in complex environments. One of the most important elements wayfinding best-practices acknowledges, is that most orientation occurs via landmark for any building user. This principle is illustrated by the following anecdotal set of directions:

“Go straight until you see a gas-station and turn left there. Then go three blocks straight until you get at a roundaboutGo right there and move on until you see the church. First block after the church go right again and then keep on moving until you get to the train station

People generate mental maps of their surroundings via landmarking and remember the navigational instruction set that ties them together. Related, spatial processing occurs primarily in the initial moments they see a given landmark.
Eyedog works in this manner, although the user does not need to remember anything at all, with optimized paths in a building available within just seconds. Note that since all destinations refer to each other, in a building with 150 destinations, we eliminating the complexity of more than 20,000 potential routes!
To achieve the best wayfinding experience for building visitors, landmark navigation provides the most intuitive solution for large venues with fixed indoor layouts, like hospitals, universities, malls, airports, cruise-ships, etc. Technology is never the objective, excellent wayfinding is!

Photo - Landmark Navigation for complex buildings

Good wayfinding is characterised by bringing down human spatial processing when navigating large complex buildings. The Eyedog Photo Landmark navigation system provides turn-by-turn, clear, unambiguous navigation instructions conducted by landmarks. These landmarks are presented by pictures representing physical characteristic objects and/or artificial landmarks inside the building.

At difficult locations inside buildings, users can request more information about the environmental situation of the building. Additional navigation instructions, or close ups of intersections are available for consultation.

 
Textual and schematic directions are dynamically generated from collected building data

Textual and schematic directions are dynamically generated from collected building data

 

Photo Landmark Navigation and Indoor Positioning

Photo Landmark navigation is available with two indoor positioning systems:

  • QR codes at key locations
  • BTLE Beacons for geo-fencing

QR codes

The Eyedog Landmark Navigation version works without the need to invest in costly infrastructure for localization purposes. The only additional investment that is required is some simple signs that support the mobile wayfinding application. When users get lost, they simple scan a QR code at strategically chosen locations and catch up their route to their destination easily.

Use of beacons or other positioning technology is optional (see next chapter). Buildings that already have some beacons, in place can use this beacon network for pinpointing of the users location at common locations like entrances, info desks or clinic entrances.

During navigation, positioning is not required thanks to the intelligent architecture and usability of the system. In practice this has proved to be an effective positioning system.

BTLE Beacons for geo-fencing

A geo-fence is a virtual perimeter for a real-world geographic area. A geo-fence can be generated dynamically (for example a radius around a store or point of interprets (POI)), or a geo-fence can be a predefined set of boundaries, like school attendance zones or neighborhood boundaries.

The process of using a geo-fence is called geo-fencing, and an example use case involves a location-aware device of a location-based service (LBS) user entering or exiting a geo-fence. This activity could trigger an alert to the user's device. This is what happens when a user will enter a geo-fence set by a beacon.

We can install BTLE Beacons in the building that to active warn visitors when they take wrong directions during navigation Instead of users need finding out themselves when they are lost, our geofencing module actively warns users when taking the wrong path and suggest a new route.

We believe the fusion of this positioning technology with Eyedog Photo Landmark Navigation, offers a near perfect wayfinding experience. 

Platforms

Eyedog Photo Landmark Navigation is available on Android, iOS and HTML5. The geo-fencing module is only available with the Android and iOS version.

 
QR codes providing location information when the user is lost. Beacons creating a geo-fence providing active deviation detection (right)

QR codes providing location information when the user is lost. Beacons creating a geo-fence providing active deviation detection (right)

 

Eyedog Indoor Navigation versions compared

table



Photo Navigation


Photo Navigation
+ geofence module


Blue Dot Navigation







Navigation interface
Photo's
Photo's
Indoor Maps

Turn by turn navigation
Yes
Yes
Yes

Physically Impaired mode
Yes
Yes
Yes

Internet connection required during navigation
No
Yes Yes

Dynamic routing
Yes
Yes Yes

Mobile Application
iOS and Android
iOS and Android
iOS and Android

Content Management System
Yes
Yes
Yes

Multi Language (UK, FR, DE, NL, SE, DK, NO, IT, SP) Yes Yes Yes






Positioning




During navigation, external positioning hardware / software is required
No
Yes
Yes

Actively warn users when taking wrong directions
No
Yes
Yes

Manual selecting starting point Yes Yes Yes

Automatic Positioning
At key spots only
At 80-90% of walking area
At 100% of the walking area


When lost, position is detected by
QR codes
Hybrid solution
Beacons and QR codes
Hybrid solution of
Beacons and IndoorAtlas






Estimated implementation time
4 weeks /
100.000 m2
15 weeks /
100.000 m2
25 weeks /
100.000 m2

Price
+++
++
+






System Maintenance




Relocating POI's
+++
+++
++

Building reconstruction
+++
+
o

Building maintenance (elevator, aisles, etc)
+++
+++
+++






Recommended for:




Hospitals
+++
+++
+

Universities
+++
+++
+

Malls
+++
+++
++

Airports
+++
+++
++

Museums
+++
+++
+

Retail
+
+
++

Exhibitions / Trade Shows
-
-
+++