Indoor Navigation for any venue. It just works!

For any venue, we have the perfect solution. Whether it is an airport, exhibition, hospital or a commercial environment like a mall, our mobile wayfinding platform will make sure that your visitors won't get lost.

Eyedog Indoor Navigation consist of a mobile application for iOS and Android, connected to the Eyedog Mobile Wayfinding Platform.

Eyedog Indoor Navigation comes in three different versions:

  1. Eyedog Photo Landmark Navigation
  2. Eyedog Photo Landmark Navigation including geofencing module
  3. Eyedog Blue-Dot Navigation

1. Photo Landmark Navigation

“Visualization not Interpretation”

Eyedog Indoor Navigation, allows visitors of large and complex buildings to easily and intuitively find their way to their destination. The system user does not need to read digital maps or learn a foreign interface – what you see is what you get. Many people have difficulty interpreting maps and other abstract visualizations of space. In combination with human-computer interface processing, interpreting digital maps on devices can provide a frustrating user experience. Especially in environments like hospitals where behavior and user reasoning are different, complex spatial processing by reading maps is almost an impossible task.
The Eyedog navigation application is the world’s first dynamic indoor wayfinding system based on ‘street-view’ like photographic imagery. Combining what you see in the environment with simple schematic direction and easy-to-follow text-based direction, Eyedog provides simple and efficient turn-by-turn navigation to building users.

Why P.O.V. Photo-Landmark Navigation?

Research acknowledges that indoor maps are a compromised interface for people finding their way in complex environments. One of the most important elements wayfinding best-practices acknowledges, is that most orientation occurs via landmark for any building user. This principle is illustrated by the following anecdotal set of directions:

“Go straight until you see a gas-station and turn left there. Then go three blocks straight until you get at a roundaboutGo right there and move on until you see the church. First block after the church go right again and then keep on moving until you get to the train station

People generate mental maps of their surroundings via landmarking and remember the navigational instruction set that ties them together. Related, spatial processing occurs primarily in the initial moments they see a given landmark.
Eyedog works in this manner, although the user does not need to remember anything at all, with optimized paths in a building available within just seconds. Note that since all destinations refer to each other, in a building with 150 destinations, we eliminating the complexity of more than 20,000 potential routes!
To achieve the best wayfinding experience for building visitors, landmark navigation provides the most intuitive solution for large venues with fixed indoor layouts, like hospitals, universities, malls, airports, cruise-ships, etc. Technology is never the objective, excellent wayfinding is!

Photo - Landmark Navigation for complex buildings

Good wayfinding is characterised by bringing down human spatial processing when navigating large complex buildings. This is the reason why indoor maps have proven to be a bad user interface for wayfinding purposes. Indoor maps will make people constantly look at their screens and will increase the amount of complex spatial processing.

The Eyedog indoor navigation system provides turn-by-turn, clear, unambiguous navigation instructions conducted by landmarks. These landmarks are presented by pictures representing physical characteristic objects and/or artificial landmarks inside the building.

At difficult locations inside buildings, users can request more information about the environmental situation of the building. Additional navigation instructions, or close ups of intersections are available for consultation.

 
No maps, to avoid constant looking at screens for spatial processing  

No maps, to avoid constant looking at screens for spatial processing

 

 

Photo Landmark Navigation and Indoor Positioning

The Eyedog Landmark Navigation version works without the need to invest in costly infrastructure for localization purposes. The only additional investment that is required is some simple signs that support the mobile wayfinding application. When users get lost, they simple scan a QR code at strategically chosen locations and catch up their route to their destination easily.
Use of beacons or other positioning technology is optional (see next chapter). Buildings that already have some beacons, in place can use this beacon network for pinpointing of the users location at common locations like entrances, info desks or clinic entrances.

During navigation, positioning is not required thanks to the intelligent architecture and usability of the system. In practice this has proved to be an effective positioning system.


2. Photo Landmark Navigation w/ geofencing

This version comes with a geofencing module. This version of Eyedog Indoor Navigation is based on photo landmark navigation. As an addition, we will install BTLE beacons in the building to actively warn visitors when they take wrong directions during navigation.

Instead of users need finding out themselves they got lost, and get instructions how to pick up their navigation again, our geofencing module actively warns users when taking the wrong path and suggest a new route from the current location.

We believe the fusion of this positioning technology with Eyedog Indoor Navigation technology, may offer near perfect wayfinding experience. When both technologies have been merged on our platform, we will be able to dynamically locate the user in the building when he is lost. The technology relies on BTLE beacons to locate the visitor. Note this solution requires a constant internet connection, unlike the standard Eyedog Photo Landmark Navigation offering.

  Left: Photo Landmark navigation with Geofencing module, preventing users from getting lost. Right: Blue-Dot navigation for non-complex buildings 

 

Left: Photo Landmark navigation with Geofencing module, preventing users from getting lost.

Right: Blue-Dot navigation for non-complex buildings 


3. Blue-Dot Navigation

For non-complex environments like trade shows or exhibitions, Eyedog offers 'Blue-Dot Indoor Navigation" using indoor maps as an interface. The fact that research acknowledges that many people have troubles interpreting maps for wayfinding purposes, it does not mean that blue-dot navigation can not add value to certain wayfinding cases.

Blue Dot Navigation for non-complex indoors

There are also single floor venues, venues with a grid shaped floor plan, simple private outdoor terrains, etc. These venues or terrains will not necessarily need photo landmark navigation. Buildings with grid shaped floor plans like exhibitions, trade shows, etc, offer the user a basic level of spatial orientation. Map based mobile wayfinding using blue-dot navigation has proven to be a good interface in such environments.

Why Blue Dot Navigation?

In some occasions it is impossible to use Photo Landmark Navigation. Exhibitions and trade shows usually have a non-permanent set-up. Initial setups are mostly finished just a couple of hours before opening, which leaves hardly any time to build a photo landmark navigation system. Besides that, setups change in a visual sense very frequently and dramatically, which challenges the maintenance of the photo landmark navigation system.

For non permanent setups, we offer Blue Dot Navigation, only when the floor plan structure is simple. For example grid shaped floor plans offer a basic spatial level of orientation and together with the simplicity of the UI, visitors of exhibitions and trade shows manage to find their ways easily using Blue-Dot Navigation.

Blue-Dot Navigation and Indoor Positioning

During navigation, the user's position is monitored continuously and plotted (the "blue-dot") on the phone screen of the user.

Indoor positioning is achieved by installing additional external hardware or software for that specific venue. Eyedog does not provide indoor positioning systems but works with partners offering indoor positioning. Clients can either choose to install beacons or to install IndoorAtlas, an ambient magnetic field-based indoor location technology. We are able to dynamically locate the user in the building when he is lost. The technology relies on BTLE beacons to locate the visitor at entrances and the magnetic positioning system once they start moving. Indoor positioning using magnetic fields, is reliable, easy to implement, cost-effective and easy to maintain, in contrast to BTLE Beacons or Wifi stations.


Eyedog Indoor Navigation versions compared

table



Photo Navigation


Photo Navigation
+ geofence module


Blue Dot Navigation







Navigation interface
Photo's
Photo's
Indoor Maps

Turn by turn navigation
Yes
Yes
Yes

Physically Impaired mode
Yes
Yes
Yes

Internet connection required during navigation
No
Yes Yes

Dynamic routing
Yes
Yes Yes

Mobile Application
iOS and Android
iOS and Android
iOS and Android

Content Management System
Yes
Yes
Yes

Multi Language (UK, FR, DE, NL, SE, DK, NO, IT, SP) Yes Yes Yes






Positioning




During navigation, external positioning hardware / software is required
No
Yes
Yes

Actively warn users when taking wrong directions
No
Yes
Yes

Manual selecting starting point Yes Yes Yes

Automatic Positioning
At key spots only
At 80-90% of walking area
At 100% of the walking area


When lost, position is detected by
QR codes
Hybrid solution
Beacons and QR codes
Hybrid solution of
Beacons and IndoorAtlas






Estimated implementation time
4 weeks /
100.000 m2
15 weeks /
100.000 m2
25 weeks /
100.000 m2

Price
+++
++
+






System Maintenance




Relocating POI's
+++
+++
++

Building reconstruction
+++
+
o

Building maintenance (elevator, aisles, etc)
+++
+++
+++






Recommended for:




Hospitals
+++
+++
+

Universities
+++
+++
+

Malls
+++
+++
++

Airports
+++
+++
++

Museums
+++
+++
+

Retail
+
+
++

Exhibitions / Trade Shows
-
-
+++